"Our greatest contribution will be to act with purpose"
MY STORY
Hi, I'm Davina. Connecting brands with people through the lens of identity has been my work for over 20 years as a consumer goods and retail marketer. In that time I've successfully led marketing teams, insights and innovation across Australia, New Zealand and Hong Kong.
My professional and personal journey has brought me back to the power of purpose.
Supporting business from the outside in is from where I can keep perspective, stay connected, and bring what my son would declare, 'my super-powers’ – strategic know-how, commercial pragmatism, and an intuitive nature - to the table to help drive growth through the lens of identity.
My WHY is to empower growth through identity.
WHY ACT ON PURPOSE
3x
EMPLOYEE ENGAGEMENT for those working in a purpose-driven company
91%
MORE LIKELY TO SWITCH to more purpose-driven brands amongst Millennials
2x
GROWTH experienced by high purpose brands over low purpose over the long term
DELOITTE GLOBAL TRENDS 2020
PORTER NOVELLI CONE PURPOSE STUDY 2018
KANTAR PURPOSE STUDY 2020
THE BOWR
Vision | To inspire purpose-led thinking in every brand and organisation
THE BOWR is inspired by the native Australian Satin Bowerbird, known for collecting objects to create elaborate bowers and bold displays of colour to attract a mate. An intuitive marketer, the Bowerbird embodies the principles of embracing uniqueness, connecting with an audience and aligning actions to purpose.
Built on the values of character, connection and community, I bring marketing expertise that places a holistic value proposition at the heart. Because when you get under the skin of what you stand for, everything else falls into place.
HOW I CAN HELP
Group
Identity
FUEL team performance and employee engagement through articulation of a shared identity.
Brand Discovery
BUILD strong brand foundations to stand-out, foster meaningful consumer connection and create loyalty.
Purpose
in Action
ACTIVATE plans anchored in purpose to deliver community, consumer and commercial results.
