WHY ACT ON PURPOSE
3x
EMPLOYEE ENGAGEMENT for those working in a purpose-driven company
91%
MORE LIKELY TO SWITCH to more purpose-driven brands amongst Millennials
2x
GROWTH experienced by high purpose brands over low purpose over the long term
DELOITTE GLOBAL TRENDS 2020
PORTER NOVELLI CONE PURPOSE STUDY 2018
KANTAR PURPOSE STUDY 2020
Community Benefits
Functional Benefits
Emotional Benefits
Purpose-led value proposition
PURPOSE is the reason your brand exists and what it stands for.
My approach is to nurture brands and brand owners to:
ARTICULATE a more holistic value proposition that not only meets the functional and emotional needs or your audience but builds in an actionable definition of how it impacts the lives of the communities in which it impacts.
EMBED purpose-led thinking through identification of quick wins through to long-term strategy, planning and organisational behaviour.
AMPLIFY brand and organisational performance through supporting tactical execution, coaching & capability training.
MY APPROACH
10%
say this purpose goes beyond their product/service promise to include a societal commitment.
76%
of marketers believe their organisation has a defined purpose.
V.
KANTAR PURPOSE STUDY 2020
HOW I CAN HELP
GROUP IDENTITY
FUEL team performance and employee engagement through articulation of a shared identity.
For new or existing business teams seeking to unify and leverage what makes you unique.
HOW
1 x Day Identity Workshop to define group purpose, shared values, ways of working, strengths, what it looks like in action, and quick wins.
BRAND DISCOVERY
BUILD strong brand foundations to stand-out, foster meaningful consumer connection and create loyalty.
For new and existing brands that are seeking to create value through purpose-led thinking.
HOW
NEW BRANDS
1 x Day Brand Discovery Workshop
EXISTING BRANDS
Brand Identity Audit & Purpose Immersion
PURPOSE IN ACTION
ACTIVATE plans anchored in purpose to deliver community, consumer and commercial results.
For purpose-led brands and organisations wanting to act for impact.
HOW
Capabilites include:
Brand & Retail Marketing Planning
Partnerships
Innovation Workshops
Market Opportunity Assessment
Tailored Coaching & Training